Steve Neale Hybrid Genres

 Genre theory 

genre theory is about what genres are, and about, how and why they were created.

He argues genres are made up of repetition and differences, repeated character types, archetypes and plots for example romance, meet cute, falling in love conventional narrative 

Neale argues that repeated elements are engaging and comforting- like buying the same coffee oder instead of trying something new. you know what your getting.