Crail Intro - Industry
C- Contexts
R- Representation
A-Audience
I- Industry
L- Language
How the media industry's processes of production, distribution and circulation affects its products:
Production :
Finding actors, directors and film crew to help produce the movie
Find sets through movie set scouts
Initial ideas and writing of the movie
Distribution:
Marketing the movie
Trailers online
Social media
Circulation:
People watching the movie in cinemas or at home release
Ownership
the idea of if one market is dominated by a single company their becomes a monopoly.
EG: google.
News Industry
the sun, the wall street journal, fox news, the times, Rupert Murdoch owns them all via News Corp.
the news industry is not a monopoly. But the news industry is oligopolistic which is a major concerns when it brings political views into play which it does.
Left vs Right Wing
whilst the news industry is regulated the online participation/ interaction is unfiltered and hard to keep track off
Search Trend's of 2025
- social media
-subscriptions
-sports
- gambling
-news- fox news election results
Clay Shirky suggests there is no longer an audience in the traditional sense of the world. meaning people. We can no longer watch a movie, we have to review share our opinions and we are now a lot less passive then we used to be in terms of media consumption .
Film industry
A conglomerate is where a business corporation is formed by purchase of other businesses, a global conglomerate is the same but in other countries
Disney is an example of this through owning companies such as 20th century fox
Horizontal vs Vertical Integration
Horizontal Integration- when a company buys rivals
Vertical Integration- buy other companies buying other companies that do part of its business.
Remakes and Franchises
risk is particularly high in the cultural industries because of the difficulty in predicting success, high production costs, low production costs and the fact media products are "public goods"- they're not destroyed on consumption but can be further reproduced.
Sequels minimize risk as if people liked the original they're more than likely going to like the sequel. Due to the nature of repetitive narratives. Industries rely on repetition through use of stars, genres and narratives and so on to sell formats to audiences.
Risks in loosing money when steering away from the repetitive narratives that always seem to work. Big companies use big hits to cover the loss of their lesser movies which loose them money .
Companies also like to incorporate movie stars, but star power is no longer what it was back in the day.
industries try and impose scarcity ecspecially through copyright laws.
films that break the formula often fail.
Daily Mail.
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