greg james, in his show the audience is the key part of his show, apart from ex hosts which only cared about their egos. he exploits the web 2.0. where everyone is brought in together.
clay shirky
every consumer is also a producer. they want to interact
calling in, song requests, winning things
Greg James is not interacting with everyone, but the hardcore listeners
what makes r1bs successful?
genuine audience care
small games
theme tunes- sit down stand up
brining on celebrities
championing young british talent
celebs circuit bbc shows eg, r1bs, graham norton
no ads
negatives
criticism on games due to it being a psb
often safe and can be slow to change
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