ACNH assessment

 

marketing

getting audiences 

DLCS, patches/ game updates

macro

age rating, PEGI

censorship/localisation. gender in animal crossing in some counties such as Japan

dlcs 

niche vs mass audiences - hearts of iron 4, niche audience, extended play sessions 

niche indie games, lower bduget, lower quality, niche audiences will enjoy hearts of iron 4, niche audience, extended play sessions, not very good graphics 

types of gamers, cusual,core,hardcore

motivation model 

lower price point can attract wider audiences

one way minecraft gained an audience was through the uncencored library where banned books all across the world were published in game for people to read, they did this knowing goverments wouldnt ban it as they would loose the tax on the game. 

E3 and gamin convenions- generates hype, super smash bros 

loot boxes in fifa targets a whale aaudience who spend money on the game,   fifa packs 

• Conglomerate: A large corporation that owns many different media outlets. mass audiences, for bigger gaming industries such as epic games can create higher quality games such as fortnite which targets a universal audience. or moreover GTA 6 through rockstar games will become the biggest game of our lifetime so far upon its release in may 2026 
• AAA Games: High-budget, high-profile games from major publishers reach wider audiences, high quality production games 

conglomerate companies have large production teams which create AAA games with high game quality and publuisher backing 

ACNH

Competitors with other gammes - doom vs animal crossing 

gameplay reaction mechanism, people reacting the the trailor generated hype around the game 

1. Action- Scorpion/Tarantula attacks 
2. Make friends/socialise - Animal crossing new horizon has an online mode and was released during covid 
3. Challenge/strategy/mastery- Golden tools if your the best 
4. Achievements - Catch all the fishes in animal crossing .
5. Escapism/Immersion- Creating your own world within the game with endless different designs, real time clock and covid release 
6. Creativity/imagination - Build world/ houses especially in DLC happy home designer 

released during pandemic, march 2020, boosted sales due to the games univeral style

Nintendo direct events 

audie, in game character , marketing plan where they used viral content to promote their own "influencer marketing" 

Go to market stategy, how did acnh compete, through universal, its release date ect

How did animal crossing lower the churn rate

they used dlcs such as happy home designer to keep players who have virtually completed the game hooked 

Half on macro, half on acnh