Ownership and audience

  

 the drastic fall in newspaper sales often comes down to the creation of the internet. people being able to assess these papers online means they no longer have to go to the shop and buy a physical copy. this is evident in the statistics, 20 years ago over 9 million newpapers were sold a day, now it is under 3 million.

here we see the massive fall in sales 

2005 paper sales per day

 we also see that 90% of British news is owned by the same 3 companiesnews online now is no longer consumed on news sites, other sites such as facebook, x, instagram all dominate when it comes to online news sorces this is due to how digitally convergent these apps are, you can comment, share, repost  ect, all whilst new newsstorys can be uploaded instantly and not waited until the next day