Knowledge organisers

 Film making 

1. Ideation, script completion -Development
2. pitching to studios- Pre Production 
3. set locations, cast and crew, filming/shooting - Production
4. visual special effects, animation, video and sound editing - Post Production 
5. marketing, publicity, theatrical release, home release - Distribution

Production 

• AI tools used in film making and post production such as sound and visuals 
• 1920s-60s rapid technological advances

• The average shot duration time now is consistently shorter than a decade ago
•  going from an average of 12 seconds to 2.5 seconds today.
•  this has been linked to more modern attention spans and how people cannot spam their attention no matter how hard they try. 
• filmmakers often try and hone in on natural human focus fluctuations to help keep their movies engaging 
• Each new shot is an aim to regain the audiences attention from the last 
•  films with too many short shots require too much attention, while films with too many long shots may allow the audience’s attention to wander. A strategic mix of short and long shots will help keep the audience engaged and entertained.   

Distribution and marketing 

• Posters
• trailers 
• billboards 
• premiers 
• Simpsons and Fortnite- collaborations  
• creating competitions
• Leaks due to digital convergence
• Viral sharable content 
• Memes 
• Word of mouth
•  Branding collaborations