Video Game Industry Context

 Macro (big facts about the industry)

1. Video games are a younger industry than film and TV, growing through the arcades of the 70s into home consoles and handhelds of the 80s.

2. Games industry is bigger then the film and music industry combined due to high prices on the games. 

3. 2021 consumer game software market was valued at 4.28bn

3. it has an 11.4% growth from 2019 figures. 

Gaming consoles 

• Nintendo and Sony dominate console market
• Microsoft loosing the battle but because they own Microsoft they dominate pc space
• Handhelds remain universally popular (Nintendo switch 153 million units sold)
• Nintendo sold so many units due to: portability, versatility, and exclusive games.

Digital convergence. 

 Digital convergence is when one media device can access multiple forms of media.

Games consoles are an excellent example of a digitally convergent device, you can not only play games but access media too. the first example of convergence was the ps2 where you could use it also as a DVD player 

shareability leads to more leaks and more hacking due to more access to the media via one device 

Monetization

- Fortnite is not pay to win, only cosmetically mods your character, no in game advantages 

- idea that 3rd party game creators create games to be played on other consoles, 1st party for their own

- Microsoft bought EA for 68billion

- XBOX gamepass, developers feel preasured to use things such as gamepass to market their games

Consumers prosumers

-Kai Cenat, 1mil donation, hangs out with A list celebrities 

-Creator codes, giving streamers more money