Nintendo and animal crossing context

 Basic context 

1. date created 2001
2. creator Nintendo monolith Katsuya Iguchi
3. copies sold 81 million
4. announcement released later due to improvements on game quality, announced in covid 
5. reception, very positive reception from fans, D.I.C.E award, game BAFTA award and family game of the year award 

animal crossing new horizons has a 3rd attachment rate 

Consumers and prosumers

Henry Jenkins-Fandom theory "if it doesn't spread its dead"

Animal crossing and doom released on the same day lead to word of mouth marketing such as videos driven by wildly juxtaposing subject matter. 

Monetisation

Free promotion from competition with doom drove physical and digital sales 

Console Wars

competition can be a good thing, while doom and animal crossing are released on different platforms and published by different companies 

Digital Convergence 

synergy between YouTube, twitter all accessible by phone and increased spread ability.

Macro Nintendo

Nintendo headquartered in Kyoto Japan, has created franchises that have become household names worldwide.  

it has sold 5.5 billion games

estimated value of 55 billion- yet less than its competitor with Sony and Microsoft 

animal crossing 14th highest selling game of all time 

Consumers and prosumers Nintendo and animal crossing

prosumers producing content for Nintendo are often pushed away for copywrite reasons and Nintendo often take people to court for copy right 

They HATE people using their soundtrack