Crail Introduction- Audience

Contexts

Representations

Audience

Industries

Language

Audience- how do media forms target, reach and construct audiences? How do audiences interpret and respond to them? how do the audience become producers themself.

When analysing a media text, these are always the questions you need to answer.

Audience data and knowing your audience is very valuable

Audience Date - YouGov

Targeting Audiences

1. Stranger Things- Duel audience, older generation through 80s style and young generation because of teenage protagonists 

2. Shang-Chi- Attempted to target Chinese audience in a wide mass appeal, failed as marvel was banned in China due to political issues because of perceived audience.

3. Snapchat- Target at gen z/ millennial, 9/10 teens use 

4. Xenoblade Chronicles- Niche/ super nerd. Role Playing Game

Social Grade

A- Managerial roles such as CEOS, Lawyers, Finance.

B- Middle management, professional, strong pay. Such as Teachers 

C1-  Junior roles- Admin, HR, 

C2- Skilled manual workers, Bricklayer, Nurses

D- Semi skilled manual workers or unskilled, Handyman, Bar work, Supermarket

E- Unemployed/ Pension/ Benefits/ Students

A,B,C1- Are usually higher earning and educated, high cultural capital 

Cultural Capital- Means you are culturally educated 

C2,D,E- Lower skilled, Lower paid, Lower cultural capital

Psychometric profiles

The Aspirer- They Seek Status 

The Explorer- Discover New Brands 

The Succeeder- They Seek Control

Mainstreamer- They Seek Security 

The Reformer- Socially Conscious 

The Resigned- Buy The Stuff That They Know 

The Struggler- They Seek To Escape